![]() ![]() Most churches can leverage their stage as a location to host a local theater group.Ī church with technology can become a hub for creators - during work hours, the church could convert high tech spaces into a co-working space for young professionals. Your church facilities can be an asset in at least two ways - its spaciousness, its features, and its technology.Ī church with a lot of space, such as a gym, can host indoor sports during the winter.Ī church with unique features such as basketball hoops, or sectioned rooms can become a center for many community events such as winter sports, or addiction groups such as AA and Al-Anon. If you have a well-located church in the city, you can leverage that to make a public presence for downtown events such as parades, marathons, walks to raise money for charity.Ī big lot means you should seek to maximize events that require a lot of space.Ī great location means you should seek to serve at the cross-section of ongoing events. If you have large land, but it has rugged or forested terrain that isn’t good for sports, you can host other events such as 4-wheeling, paintball, and camping. ![]() If you have a large amount of land with smooth and level terrain, you can leverage that to host sporting events. Land can be an asset in three ways - its size, terrain, and location. biggest assets that a church has in place to serve its community: 1. Only when you understand your asset strengths can you decide how to leverage them to meet your goal. Survey the list below to discover what are your church’s greatest assets before you commit to any outreach ideas. Not every church has the same outreach opportunities, because they don’t all have the same resources. Write down your goal, share it with your leadership, devise a strategy, and then share that goal and strategy with your congregation.ĭitch chance. This isn’t a guarantee that if you write something down, it will happen.īut if you don’t write a specific goal and give yourself a deadline for that goal, you are leaving your chances of success to the whims of chance rather than a strategy you come up with.ĭo you want to grow by 50 weekly attendees? Shortly before Thanksgiving 1995, he made that $10 Million with his famous movie Dumb & Dumber. The actor Jim Carey tells a story about how when he was starting out in comedy, as a very poor man, he wrote himself a check for $10 Million, dated for Thanksgiving 1995. If you don’t have a goal, you won’t grow as much. Third, make an outreach goal and timeline. Execute the ad on relevant channels (hanging the poster in stores and pressing “Post” on Facebook).Design the ad (anything from a template online to a sign in front of the church).Write the words for the marketing strategy (Come to our movie night this Sunday, May 5th, at 7pm! We’re watching Cars 3!).Marketing will require church staff to do three things: This means putting up posters in local businesses, putting new banners out in front of the church whenever something new is happening, buying ad space on the local radio station, and most importantly, marketing through social media. Second, you must devote marketing resources to your outreach ideas. If your community knows you as the church that cares about the community, people will show up. Stop church outreach until you’ve done this 3-point asset analysisįirst, outreach is first and foremost about connecting to your community. In this article, we’re going to walk through the exact protocol you need to generate, optimize, and perfect outreach ideas that are unique to your strengths and needs. The truth is that you must first understand how to properly analyze your church’s unique makeup of resources, and only then decide what outreach ideas are best for you. But it's easy for churches to get stuck in the frustrating place of trying to fit popular strategies to their unique location and resources.
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